My enemy is my friend

75 million websites use Google Analytics — it’s practically the default for anyone starting a site.

But when you need to dive deeper into the data, it’s not that easy to use.

So every month, thousands googled “how to X in Google Analytics”.

Often, they find helpful articles like this one.

They are written by Fathom Analytics — a Google Analytics competitor.

At the bottom of each article, Fathom shows this 👇.

Imagine this across hundreds of articles, ranking for 1,000+ keywords.

That’s a 100% free, always-on, global marketing engine driving new users to Fathom.