Free lists, free leads

folk is a modern CRM for Sales teams.

The main thing you do in a CRM? You make lists.

Lists of people to email. Companies to call. The problem? It’s slow and tedious.

folk fixed that. They’ve built hundreds of ready-made lists, free to use in their CRM.

Think ‘1000 YC Founders’, ‘UK Family Offices’, ‘Top 100 Marketing Influencers’.

To spread the word, folk used two strategies:

1. Inbound: SEO landing pages for each list, so people searching for “Top 100 Marketing Influencers” find it fast.

   

2. Outbound: Influencers post list previews on LinkedIn. Comments unlock the full list, driving engagement and reach.

   

Why this works:

• People love free resources.

• They’re already searching for these lists.

• They get hands-on with folk to access the list.